EMITT 2024 is preparing to bring together the leading brands of the tourism industry.

With only one month left for EMITT, one of the 5 largest tourism fairs in the world, important brands of the tourism industry continue to guarantee their places.

One of these brands is Elite World Hotels & Resorts, one of the leading hotel chains in the tourism industry, which has been one of the important participants of EMITT for years. Brand’s Marketing Manager Yasemen Gürlertürk answered our questions about the activities of Elite World Hotels & Resorts and why they chose EMITT for their brand.

Could you briefly tell us about your company and field of activity?

As Elite World Hotels & Resorts, one of the leading local hotel chains in the tourism industry, we have been serving in the hotel industry for nearly 50 years. We bring Turkish hospitality to our customers in our 4 brands and 10 hotels, namely Elite World Grand, Elite World, Elite World Comfy and Elite World GO, which appeal to different tourism segments from economy to luxury, from city hotel management to resort tourism.

What are your reasons for choosing EMITT?

We have been participating in EMITT, one of Turkey’s largest tourism organizations, for 13 years. This fair, which was held for the 27th time this year, is also the meeting point of many tourism professionals operating in the field of tourism throughout Turkey. The information exchange we provide, the collaborations developed here, and the organizations organized to develop the sector are all very important to take Turkish tourism to the next level. EMITT Fair is our reason for preference because it is a platform that provides this meeting and information exchange environment for tourism professionals.

What are your expectations from EMITT?

EMITT is primarily an important meeting point for us tourism professionals. It is an important platform where we can meet and exchange information with so many industry professionals within 2-3 days. In addition, it is of great importance to us that it plays a role that enables us to follow future trends in the sector and the collaborations we can develop from here.

Why should industry professionals visit EMITT?

As industry professionals, following tourism trends in the world and in our country and taking actions towards these trends is an important part of our job. Eastern Mediterranean International Tourism and Travel Fair EMITT is one of the organizations that industry professionals must visit, as it is both the largest tourism fair in our country and one of the five tourism fairs in the world.

What are your opinions about the tourism sector in 2023, especially in Turkey, and your predictions for 2024?

Despite all the negativities experienced both in Turkey and around the world in 2023, we are closing the tourism sector with numbers above our expectations. The tourism sector started to recover after the negative impact of the February 6 earthquake, which occurred in 2023 and deeply affected our country, decreased and the stagnation caused by the general elections held in 2023 was left behind. In the first 9 months of the year, there was an increase of up to 12 percent in the number of tourists and 13.5 percent in average per capita tourism income. November data also shows us that we will break a record in tourism this year, like other European countries, after the pandemic. The increase in both the number of tourists coming to our country and the increase in tourism income at the end of the year allows us to look at 2024 more positively. According to the Global Travel Report published by the World Travel Market (WTM), it is estimated that Turkey will surpass France as the second most visited country in Europe in 2024. As tourism professionals, we will do our best to achieve this goal.